Indulge Me – What is a Social Graph?

November 2, 2011

When you really think about it, it’s quite simple. It’s a graph (simple bit) that connects people, organisations and objects by one or more kinds of links. The graph grows as relationships happen through content sharing through devices, such as smartphone’s.

Here is Facebook’s Social Graph –

This links friends to friends through friendship and also through ‘likes’ and Facebook groups etc etc. Anything that you share with your friends, links in to this infinite web.

It contains the largest number of defined relationships between the largest number of people among all websites due to the fact that it is the most widely used social networking service in the world.

Sounds confusing?

This is so Facebook can connect to us on behalf of brands, they own the Like button that connects us to said brands. Also putting Facebook on a data ownership position.

I know it’s fiction, but there is a great example in the US TV series called The L Word.

Titled ‘The Chart’


This links characters who have slept with each other, as you can see Shane McCutcheon appears to have the most links.


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