Indulge Me: How social enterprises/charitable organisations use social media

November 25, 2011

We are all very aware of charities, but not necessarily how they use social media.  Organisations like the NSPCC, British Red Cross and the RSPCA  all use social media. Their aims are to raise awareness and offer education of their key issues, and of course to raise money and change the behavior, attitudes and opinions around said key issues.

Ultimately there are issues with this such as budgets, man power and the economical climate.

BUT THAT IS WHERE SOCIAL MEDIA COMES IN!

Facebook and twitter are low cost and even free and have the ability to connect with potential donors,volunteers,fundraisers and partners. You have the ‘like’ button and fan pages, this all helps to engage focused conversations and discussions. Also a good way for organisations to show off their personality.

Introducing: TWLOHA – To write love on her arms

Twloha is a non profitable organisational charity. That raise awareness and help young people with depression.

‘You are not alone, and this is not the end of your story.’
‘To Write Love On Her Arms is a non-profit movement dedicated to presenting hope and finding help for those struggling with depression, addiction, self-injury and suicide. TWLOHA exists to encourage, inform, inspire, and also to invest directly into treatment and recovery.’

‘We believe that rescue is possible, and are committed to communicating hope to others who know the daily struggle of living in a broken world.’

They are linked with almost every social media platform and even get celebrities to help endorse them.

I have been following this charity for years as it really hits home with me. Singers such as Hayley Williams and Christina Perii have now become advocates for the charity.

It’s all about sharing your stories, anxiety’s and fears, and getting support. The facebook page has over a million likes and 12 thousand are currently talking/sharing right this minute. It was only founded in 2006!


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