Indulge Me – B2B Vs B2C Marketing

November 28, 2011

B2B is business to business marketing and B2C is business to consumer marketing, quite simply personal and commercial marketing.

B2B – The business is relationship driven, this maximizes the value of the relationship. It has a small focused target market and a multistep buying process.

B2C – is product driven to maximize the value of transaction, it has a single step buying process and a shorter sales cycle.

Personally? I prefer B2C marketing as a consumer I want to buy in to a bit of personality, after all it is my money. In a way B2c is much like personally shaking the consumers  hand, they appear more involved and switched on.  An example? Ebay and Amazon, they are essentially a website service, consumer and business combined.



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