January 8, 2012


B2B is business to business marketing and B2C is business to consumer marketing, quite simply personal and commercial marketing.

B2B – The business is relationship driven, this maximizes the value of the relationship. It has a small focused target market and a multistep buying process.

B2C – is product driven to maximize the value of transaction, it has a single step buying process and a shorter sales cycle.

Personally? I prefer B2C marketing as a consumer I want to buy in to a bit of personality, after all it is my money. In a way B2c is much like personally shaking the consumers  hand, they appear more involved and switched on.  An example? Ebay and Amazon, they are essentially a website service, consumer and business combined.


We are all very aware of charities, but not necessarily how they use social media.  Organisations like the NSPCC, British Red Cross and the RSPCA  all use social media. Their aims are to raise awareness and offer education of their key issues, and of course to raise money and change the behavior, attitudes and opinions around said key issues.

Ultimately there are issues with this such as budgets, man power and the economical climate.


Facebook and twitter are low cost and even free and have the ability to connect with potential donors,volunteers,fundraisers and partners. You have the ‘like’ button and fan pages, this all helps to engage focused conversations and discussions. Also a good way for organisations to show off their personality.

Introducing: TWLOHA – To write love on her arms

Twloha is a non profitable organisational charity. That raise awareness and help young people with depression.

‘You are not alone, and this is not the end of your story.’
‘To Write Love On Her Arms is a non-profit movement dedicated to presenting hope and finding help for those struggling with depression, addiction, self-injury and suicide. TWLOHA exists to encourage, inform, inspire, and also to invest directly into treatment and recovery.’

‘We believe that rescue is possible, and are committed to communicating hope to others who know the daily struggle of living in a broken world.’

They are linked with almost every social media platform and even get celebrities to help endorse them.

I have been following this charity for years as it really hits home with me. Singers such as Hayley Williams and Christina Perii have now become advocates for the charity.

It’s all about sharing your stories, anxiety’s and fears, and getting support. The facebook page has over a million likes and 12 thousand are currently talking/sharing right this minute. It was only founded in 2006!


November 12, 2011


Thought Provoking  –

Inspiring Design –×647.jpg

Inspiring Design

November 2, 2011 Baths


Word of mouth marketing, is the act of consumers providing information to other consumers. Okay, Say I brought Asda’s new medium priced shampoo, and told my friends that my hair smelt better then Herbal Essences. My friends try this shampoo and agree and tell their mothers and etc etc. The word gets out, in effect we do the the companies advertising for them, giving that the average person see’s over 3,000 advertising messages every day.

All this is well and good, but it helps the company or agency if the product is actually any good. The consumer needs to see that they can trust a company, only five percent of the UK trust advertising. Conversations are the drivers of growth, and naturally people like to share their thoughts and opinions.

My example?

50’s Tupperware Parties, all across the world, women invited their friends over and demonstrated, advertised and praised Tupperware. Thus creating outstanding brand awareness,  the company generated more than $1 billion in revenues in 1998. This rapid success can be thanked to its recruitment of almost 9,000 independent consultants by 1954, most of them women.

This may be deemed ‘old fashioned’, but companies such as Ann Summers use the exact same principle.

Just with different products, Ann Summers have been very clever here though, as it’s difficult to sell adult material widely.

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