January 8, 2012


B2B is business to business marketing and B2C is business to consumer marketing, quite simply personal and commercial marketing.

B2B – The business is relationship driven, this maximizes the value of the relationship. It has a small focused target market and a multistep buying process.

B2C – is product driven to maximize the value of transaction, it has a single step buying process and a shorter sales cycle.

Personally? I prefer B2C marketing as a consumer I want to buy in to a bit of personality, after all it is my money. In a way B2c is much like personally shaking the consumers  hand, they appear more involved and switched on.  An example? Ebay and Amazon, they are essentially a website service, consumer and business combined.


We are all very aware of charities, but not necessarily how they use social media.  Organisations like the NSPCC, British Red Cross and the RSPCA  all use social media. Their aims are to raise awareness and offer education of their key issues, and of course to raise money and change the behavior, attitudes and opinions around said key issues.

Ultimately there are issues with this such as budgets, man power and the economical climate.


Facebook and twitter are low cost and even free and have the ability to connect with potential donors,volunteers,fundraisers and partners. You have the ‘like’ button and fan pages, this all helps to engage focused conversations and discussions. Also a good way for organisations to show off their personality.

Introducing: TWLOHA – To write love on her arms

Twloha is a non profitable organisational charity. That raise awareness and help young people with depression.

‘You are not alone, and this is not the end of your story.’
‘To Write Love On Her Arms is a non-profit movement dedicated to presenting hope and finding help for those struggling with depression, addiction, self-injury and suicide. TWLOHA exists to encourage, inform, inspire, and also to invest directly into treatment and recovery.’

‘We believe that rescue is possible, and are committed to communicating hope to others who know the daily struggle of living in a broken world.’

They are linked with almost every social media platform and even get celebrities to help endorse them.

I have been following this charity for years as it really hits home with me. Singers such as Hayley Williams and Christina Perii have now become advocates for the charity.

It’s all about sharing your stories, anxiety’s and fears, and getting support. The facebook page has over a million likes and 12 thousand are currently talking/sharing right this minute. It was only founded in 2006!

When you really think about it, it’s quite simple. It’s a graph (simple bit) that connects people, organisations and objects by one or more kinds of links. The graph grows as relationships happen through content sharing through devices, such as smartphone’s.

Here is Facebook’s Social Graph –

This links friends to friends through friendship and also through ‘likes’ and Facebook groups etc etc. Anything that you share with your friends, links in to this infinite web.

It contains the largest number of defined relationships between the largest number of people among all websites due to the fact that it is the most widely used social networking service in the world.

Sounds confusing?

This is so Facebook can connect to us on behalf of brands, they own the Like button that connects us to said brands. Also putting Facebook on a data ownership position.

I know it’s fiction, but there is a great example in the US TV series called The L Word.

Titled ‘The Chart’


This links characters who have slept with each other, as you can see Shane McCutcheon appears to have the most links.

Before you read anything watch this –

Preetty creepy, bet thats got you thinking about Facebook privacy?  However what users have to remember is that they willingly type in there information, it’s almost protocol now. I don’t think anything when I type in my details except the fact that it is long and laborious.

There have been a few  juicy scandals  flying about recently, late last year Facebook admitted that it had been tracking/watching web pages it’s members visit, apparently even when they logged out. Of course they claimed this as a mistake, but imagine this data being used for targeted advertising, from the sites users visit!? It’ll make a lot of money!

I don't even like pineapple

Just a quote from my housemate, God I love living here. It gets messy at times, and people moan. At the end of the day however, we all love each other. How soppy…

The tattoos healing well, still hurts though like I’ve been punched in the arm hah.

Sat in Mitch’s room (my housemate), he’s also blogging, he has seemed to grasp it so quickly…

He just stroked my foot O__o

Right, well here is a picture that made me giggle the other day:

As it was the other day I can’t quite remember where I found it, possibly just a Google image search.

I was loosely thinking it could be used for an advert for sanitary towels ‘Feels like you haven’t even got one on’. Or something like that I’ll work on it.

Reminds me of a clever campaign by: Downy washing detergent -‘ You feel like your clothes are not there.’

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo GilSebastián Garín
Creative Directors: Diego Rubio
Art Director: Diego Rubio
Copywriter: Coco Olivera
Photographer: Nacho Ricci

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