With Web 2.0 always functioning in BETA mode, its not hard to picture the future of social media, there also are various opinions on what will happen. Dennis Crowley, co-founder and CEO of Foursquare says that, ””The future of social media is that the social graph becomes so ubiquitous in everything we do that we stop using the term ‘social media’.” I agree, when you think about all the possibilities and connections you have with virtually anyone you want. Who’s been here, who’s going where, who’s experienced what, who’s watching / listening to / reading what and etc. Just like Facebook’s news feed, Twitters home page and Dailybooth’s photo stream. These are becoming necessities, I and many others my age check these constantly and feel lost without them. Charlene Li from Altimeter Group has similar views, “it’s going to be like air. It will be anywhere and everywhere you need and want it to be. It will be seamlessly built into our everyday experiences, rather than shoe horned into the corners of websites. And like air, if it isn’t around, you will feel like you can’t truly breath and live.”

Sara Haines, contributing correspondent for “Today” claims that, “”The future of social media is an integral part of television.” In keeping with Dennis Crowley,what she means by this is that viewers will continue to use new technology to share and react to what they’re watching. From sharing breaking news to events in Eastenders viewers get up the date opinions and first hand reactions.

Mike Monteiro from Mule design studio controversially says that, “‘Who you are’ has never been as interesting as who you pretend to be.” The future of social media is the start of a new fiction, online you can make yourself whoever you want to be, more and more people will eventually find their real personas uninteresting.

Business’s and companies will grow and expand even more then they already have by fully integrating into social media platforms. Business’s will gain from the relationship they can build with their consumers. Mike Lazerow from Buddy Media has a similar outlook, “It’s an era where customers, vendors and partners are no longer anonymous segments that you ‘source,’ ‘manage’ and ‘market to.”

Reference Links:

Read more: http://www.businessinsider.com/future-of-social-media-2011-11#mike-lazerow-founder-chairman-and-ceo-at-buddy-media-12#ixzz1kaXKMS8w

Read more: http://www.businessinsider.com/future-of-social-media-2011-11#mike-monteiro-hilarious-twitter-persona-mikeftw-and-design-director-at-mule-design-studio-4#ixzz1kaUijPU7

Read more: http://www.businessinsider.com/future-of-social-media-2011-11#sara-haines-contributing-correspondent-for-today-2#ixzz1kaOIg4RB

For a plaster advert, this one really is adorable!

We have a child’s tale of events here, that’s what essentially is the brands proposition. Elastoplasts idea  is to showcase to their costumers that they care about every graze and bump your family has. This is shown in their tagline at the end ‘Every Elastoplast has a story.’ This is shown clearly in the advert. Their brand values are friendly and caring and always being there if you need them.

The aims and objectives of the particular advert are also executed well, the childs narration over the illustrations gives the ad a very organic and childlike feel. Much like watching something a child has done, this works emotionally well because it is targeted at parents.  Also the child and  giraffe made out of plasters are adorable and when they come to life they flood emotion between the costumer and the product. This is appealing to both parents – relating the story to their own children – and to children, due to the quirky animation and use of a funny story.

 

 

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