Indulge Me – B2B Vs B2C Marketing
November 28, 2011
B2B is business to business marketing and B2C is business to consumer marketing, quite simply personal and commercial marketing.
B2B – The business is relationship driven, this maximizes the value of the relationship. It has a small focused target market and a multistep buying process.
B2C – is product driven to maximize the value of transaction, it has a single step buying process and a shorter sales cycle.
Personally? I prefer B2C marketing as a consumer I want to buy in to a bit of personality, after all it is my money. In a way B2c is much like personally shaking the consumers hand, they appear more involved and switched on. An example? Ebay and Amazon, they are essentially a website service, consumer and business combined.
We are all very aware of charities, but not necessarily how they use social media. Organisations like the NSPCC, British Red Cross and the RSPCA all use social media. Their aims are to raise awareness and offer education of their key issues, and of course to raise money and change the behavior, attitudes and opinions around said key issues.
Ultimately there are issues with this such as budgets, man power and the economical climate.
BUT THAT IS WHERE SOCIAL MEDIA COMES IN!
Facebook and twitter are low cost and even free and have the ability to connect with potential donors,volunteers,fundraisers and partners. You have the ‘like’ button and fan pages, this all helps to engage focused conversations and discussions. Also a good way for organisations to show off their personality.
Introducing: TWLOHA – To write love on her arms
Twloha is a non profitable organisational charity. That raise awareness and help young people with depression.
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‘You are not alone, and this is not the end of your story.’
‘To Write Love On Her Arms is a non-profit movement dedicated to presenting hope and finding help for those struggling with depression, addiction, self-injury and suicide. TWLOHA exists to encourage, inform, inspire, and also to invest directly into treatment and recovery.’
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‘We believe that rescue is possible, and are committed to communicating hope to others who know the daily struggle of living in a broken world.’
They are linked with almost every social media platform and even get celebrities to help endorse them.
I have been following this charity for years as it really hits home with me. Singers such as Hayley Williams and Christina Perii have now become advocates for the charity.
It’s all about sharing your stories, anxiety’s and fears, and getting support. The facebook page has over a million likes and 12 thousand are currently talking/sharing right this minute. It was only founded in 2006!
Indulge Me – How is social media challenges traditional notions of advertising and marketing, in the context of technology culture and comerse
November 21, 2011
Indulge Me – Jack Addy – Can’t hug every cat dubstep
November 20, 2011
This is what we do on a Sunday morning –
PEACE
November 12, 2011
Indulge Me – A Gay, Gay Lesbian
November 8, 2011
Just watching a gremlin try to eat someone, he was in a Christmas tree 🙂
Entry Two:
Nom monster munch, a guy I knew climbed into my bed the other day. After explaining to him for the trillionth time I was a lesbian, he tried one more time and then left.
Am I a challenge, a game? Am I pretending to be gay?
…No…
Yet, some guys persist. Now don’t worry I’m not going to rant about boys, I love boys. I just don’t want to sleep with them. They are great to go out with, they love it when I perv on girls and I enjoy it too.
Had a girl round Sunday and I just wasn’t interested, I don’t know why. It’s been puzzling me for a while, I invite them over then I want them to leave. I crave the attention and think I want the affection but when it comes down to it, I get turned off. I have too much expectations, I want to fall madly in love at first sight, it’s unrealistic, and it lets me down….
My housemates are making me look at pokemon..
Inspiring Design – http://royalepost.com/wp-content/uploads/2011/07/funny-advertisements-15-525×647.jpg
Inspiring Design
Advertising student at Falmouth University 2nd Year
chloeallendotcom 